BHPM BRAND AND DESIGN SYSTEM
A Smarter, Healthier System.
Asset pack · Version 2.0 · 8 September 2026
Shared standards for all program partners.

The full standard is published at
https://bhpm.impacterpathway.com/brand-book
and included here as bhpm-brand-and-design-system.pdf (35 pp).

WHAT IS IN HERE

  bhpm-brand-and-design-system.pdf
                The whole standard as a document. Rendered from the page above,
                so the two carry the same values.
  logos-png/    The supplied lockups. Navy artwork, plus "-light" reversed
                white artwork for navy grounds. PNG with transparency.
  logos-svg/    The same lockups traced to vector at the canonical inks. Use
                these for anything larger than the PNG's own pixel size.
  fonts/        Merriweather, Plus Jakarta Sans and DM Mono, latin woff2, with
                their SIL Open Font License 1.1 terms.
  tokens/       The palette, type scale and spacing as JSON and as CSS custom
                properties.

THE TWO INKS

  BHPM Navy    #083561   PANTONE 534 C    CMYK 98 · 41 · 0 · 64
  BHPM Coral   #FA5343   PANTONE 2027 C   CMYK 0 · 65 · 74 · 6

  Both were measured out of the supplied artwork rather than chosen. Confirm
  the Pantone match against a physical Color Bridge on the first press run.

  Everything else in the system is a tint of those two with the hue held
  exactly, so there is no separate grey: every neutral is navy.

  There is no alert red at all. A district that has not yet reached a readiness
  level shows in neutral navy, because the program does not describe a named
  school as failing. Coral is emphasis and only emphasis, never a warning.

THE THREE FACES

  Merriweather        Display and editorial. Titles, headings, numbered
                      findings, pull quotes.          Substitute: Georgia
  Plus Jakarta Sans   Body, data and interface. All prose, tables, labels,
                      controls.                       Substitute: Arial
  DM Mono             Metadata and figures. Eyebrows, contract references, hex
                      values, file names, tabular figures.
                                                      Substitute: Consolas

  DM Mono is for strings a machine produced or a person will compare. Never
  running prose, never a heading.

THE TAGLINE

  A Smarter, Healthier System.

  It is set into the one-color lockup, so any partner using that file is
  publishing it. Title Case, with the comma and the closing period: it is a
  sentence and it is punctuated like one. Once per surface, never larger than a
  third of the wordmark's cap height, and never in place of the program name.
  First reference is always Behavioral Health Performance Management.

SIX RULES THAT ARE NOT PREFERENCES

  1. Title Case every word in a heading, label, column header, tab and pill.
     Body prose stays sentence case.
  2. No em dashes anywhere. An en dash inside a range is correct: 2026-27, K-8.
  3. The record reads as finished. Never draft, pending, in review or TBD.
  4. No school or district is described as lacking anything.
  5. No student-level data. Every figure is aggregate and de-identified.
  6. Never invent a number. Every figure traces to a source a reader can open.

USING THE MARK

  Use the supplied file, unmodified, scaled proportionally. Hold clear space of
  at least the cap height of the B on all four sides. Minimum width 180 px on
  screen, 1.25 in in print, 24 px for the square icon. Navy artwork on white or
  paper; the reversed file on navy or darker. Never on a mid-tone, never over a
  photograph, never rebuilt in live text.

FONT LICENSING

  All three typefaces are SIL Open Font License 1.1 and may be redistributed
  with this pack. Their license terms are in fonts/ and have to travel with the
  files.

OUTSTANDING

  The supplied artwork is raster. The SVGs here are faithful traces of it, not
  a native redraw. A vector redraw against the inks above is the one open
  production item, and it is what a printer will ask for first.
